Operations Engine
Review and Reputation Engine
Consistent reviews after every completed job. Unhappy customers caught before they post publicly. A Google profile that builds trust and visibility without the owner managing it.
Starts at $2,000 setup / $600 per month operated by Momentiv
The Problem
The Gap
Your crew finishes 15 jobs this month. Two customers leave a review. Your competitor across town finishes the same number and gets 10. Six months from now, they own the top spot in the local map pack and you’re wondering where the calls went. The work is good. The reviews don’t reflect it because nobody is asking at the right time, in the right way, through the right channel.
The Math
What a Weak Review Profile Costs
of consumers use Google to evaluate local businesses
Before a homeowner calls you, they check your reviews. Your star rating, review count, and recency are the first filter. If your profile looks thin or stale, you don’t make the shortlist.
Source: BrightLocal, 2025
only trust reviews from the last 30 days
A wall of five-star reviews from two years ago does not build trust. Prospects want to see recent proof that your business is still delivering. Review velocity matters as much as review volume.
Source: BrightLocal, 2025
driven by each additional Google review
Every new review generates approximately 80 website visits, 63 direction requests, and 16 phone calls. Consistent review generation is a measurable growth channel, not a vanity metric.
Source: Voted Number One, 2025
The Fix
The System
Every completed job triggers a review request. Happy customers are sent to Google. Unhappy customers are intercepted and routed to a private resolution path before anything goes public.
What We Build
Automated review request via SMS and email after job completion
Smart timing rules based on job type and customer segment
Private issue-resolution flow that intercepts negative sentiment before it reaches Google
Owner-approved response draft templates for incoming reviews
Review velocity dashboard tracking rating trend, weekly volume, and keyword highlights
Best-practice guardrails to keep the Google Business Profile in good standing
Requirements
Required Inputs and Fit
What we need from you
Google Business Profile access
CRM or field service management access to identify job completion triggers
How you currently mark jobs as complete (status field, manual update, etc.)
Preferred review request timing per job type
Any existing review response templates or tone guidance
List of any review platforms beyond Google you want to target
Who this is for
Built for owner-led home services businesses completing 10+ jobs per month with a review volume that doesn’t match the quality of their work. If your competitors have more reviews and a higher rating despite doing the same caliber of work, this is the engine that closes the gap.
Implementation
Implementation and Ongoing Operations
This engine is available in two tiers based on your review volume goals and the level of personalization you need. Both tiers begin with a custom Launch Sprint and transition immediately into a monthly operations retainer.
The Automation Build
This is a deterministic, rule-based system. Every completed job triggers a pre-written review request at the right time through the right channel. Happy customers go to Google. Unhappy customers get intercepted and routed to you privately.
$2,000 setup fee
$600 per month operated by Momentiv
The AI Agent Build
The AI writes review requests personalized to the actual job, referencing the technician and the specific service performed. That personal touch gets more reviews. Negative sentiment is detected automatically and diverted before it hits Google, with an AI-drafted response tailored to each complaint.
$3,000 setup fee
$1,000 per month operated by Momentiv
The Management Retainer
Systems break when they are abandoned. Your setup fee covers the custom build. From there, this engine is maintained through a monthly operations retainer. We handle the optimization, the reporting, and the technical oversight so you can focus on running your crews. All engine installations begin with a 90-day initial commitment to ensure baseline stability.
Outcomes
How We Measure Success
Review velocity
New reviews per week, tracked against your baseline and local competitors
Average star rating trend
Direction matters more than any single rating
Private complaint interception rate
Complaints caught and resolved before going public
Local search visibility lift
Map pack impressions and ranking movement driven by review growth
Complementary Systems
Pairs Well With
Lead Response Engine
Capture every inbound lead, then request a review after the job is done. The two engines create a closed loop from first contact to public proof.
Customer Reactivation Engine
Past customers who had a great experience are the highest-probability review candidates. Reactivation outreach primes the review request.
Reputation Content Engine
Turns incoming positive reviews into ready-to-post social content and website testimonials automatically.
Local Demand Engine (Google LSAs)
A strong review profile directly improves your LSA ranking and cost per lead. The two engines compound each other.
Common Questions
Frequently Asked Questions
Timing is configured during setup based on your preferences and job type. Same-day, next-day, and custom delays are all supported. The right timing depends on your trade. An HVAC repair customer who just got their heat back is ready to review immediately. A remodeling customer may need a few days to appreciate the finished work.
Yes. We integrate directly with ServiceTitan, Housecall Pro, Jobber, and the GoHighLevel ecosystem. The trigger is based on how your system marks jobs as complete.
The Automation version sends the same pre-written message to every customer after every job. It’s fast, consistent, and effective. The AI Agent version personalizes each request based on the specific job, technician, and service performed. Personalized asks consistently outperform generic ones on response rate.
Both versions include a private interception path. If a customer indicates they’re not satisfied, they’re routed to a private resolution flow instead of being sent to Google. You get notified immediately so you can address the issue before it becomes a public review.
No. The system is built with Google’s guidelines in mind. We never incentivize reviews, never gate by sentiment before asking, and never post on behalf of customers. Every request is a genuine ask sent to every customer consistently.
Yes. Response templates and AI-drafted replies are delivered to you for approval before anything is posted publicly. You control the voice.
Review volume, recency, and rating are confirmed ranking factors in Google’s local algorithm. Businesses with consistent new reviews outrank businesses with older, stagnant profiles regardless of total review count. This engine directly feeds that signal.
That’s a common starting point. The engine is designed to build velocity from wherever you are. Even moving from 2 reviews per month to 6 creates a meaningful competitive shift in most local markets within 90 days.
Ready to build a reputation that matches your work?
Start with a diagnostic audit. We will map every gap, quantify what it is costing, and show you exactly which systems close it.