Lead Generation Engine
Local Demand Engine
Launch or rebuild your Google Local Services Ads so your business shows up at the top of local search with a pay-per-lead model. Track which leads turn into booked jobs. Stop paying for invalid leads.
$3,500 setup / $1,200 per month operated by Momentiv
The Problem
The Gap
You’re either not running Local Services Ads and giving up the top spot in every local search to competitors who are. Or you’re running them with no lead tracking, no outcome tagging, and no dispute process, which means you’re paying for spam calls, wrong numbers, and leads outside your service area with no way to get that money back.
The Math
What Unmanaged LSAs Cost
average LSA lead-to-customer conversion rate
LSA leads convert at nearly double the rate of traditional PPC because they’re high-intent local searches. But only when the profile is optimized, response time is fast, and leads are properly tracked.
Source: Blue Grid Media, 2026
of contractors say LSA lead quality has declined
Lead quality issues are real and getting worse. The businesses that still get strong ROI from LSAs are the ones running tight service area settings, aggressive dispute processes, and fast response times.
cost per lead on Google LSAs for home services
At those rates, every lead that isn’t tracked to a booked outcome and every invalid lead that isn’t disputed is direct revenue loss. The management layer around LSAs is what makes them profitable.
Source: Blue Grid Media, 2026
The Fix
The System
LSA profile optimization, lead routing and tracking, outcome tagging for every lead, a dispute workflow for recovering credits on invalid leads, and weekly performance reporting with quality notes.
What We Build
LSA account setup or full rebuild with profile optimization for maximum ranking
Lead routing and call tracking configuration
Lead outcome tagging system: booked, not serviceable, and spam clearly labeled
Dispute workflow support for recovering credits on invalid leads
Weekly performance snapshot with lead quality notes and trend analysis
Optional integration: pair with Lead Response Engine for instant follow-up on every LSA lead
Requirements
Required Inputs and Fit
What we need from you
Google Business Profile access
Business license and insurance documentation (required for Google verification)
Background check authorization for the business owner (Google requirement)
Historical LSA data if you have an existing account
Team availability for handling LSA calls (Google tracks response rate as a ranking factor)
Ad budget for LSA spend (pay-per-lead, varies by market)
Who this is for
Built for owner-led home services businesses that are either not running LSAs (leaving the top of local search to competitors) or running them without proper tracking, outcome tagging, or dispute management. If you’re paying for LSA leads and can’t tell which ones became jobs, this engine fixes that.
Implementation
Implementation and Ongoing Operations
This engine is a single-tier build. It begins with a custom Launch Sprint and transitions immediately into a monthly operations retainer.
$3,500 setup fee
$1,200 per month operated by Momentiv
The Management Retainer
Systems break when they are abandoned. Your setup fee covers the custom build. From there, this engine is maintained through a monthly operations retainer. We handle the optimization, the reporting, and the technical oversight so you can focus on running your crews. All engine installations begin with a 90-day initial commitment to ensure baseline stability.
Outcomes
How We Measure Success
Leads per week and cost per lead
Volume and cost tracked weekly
Booked rate by lead type
Which leads convert to scheduled jobs
Dispute rate and invalid lead credits recovered
Money recovered from bad leads
Cost per booked job from LSA channel
The metric that determines ROI
Complementary Systems
Pairs Well With
Lead Response Engine
LSA leads are high-intent and time-sensitive. Instant response is critical because Google tracks response time as a ranking factor.
Phone Coverage Engine
LSA leads often come as phone calls. If nobody answers, Google deprioritizes your listing. AI phone coverage ensures every call is answered.
Review and Reputation Engine
Your review profile directly impacts LSA ranking. More reviews and a higher rating mean better positioning and lower cost per lead.
Common Questions
Frequently Asked Questions
Google now uses a “Google Verified” badge (as of late 2025). You need to pass a background check, verify your license and insurance, and maintain a verified Google Business Profile. We handle the setup and walk you through the verification process.
The verification and background check process typically takes 2 to 4 weeks. Once approved, lead flow can begin within days. If you already have an existing LSA account, optimization and relaunch is faster.
The engine includes a dispute workflow. We tag every lead by outcome and flag invalid leads (wrong numbers, spam, out-of-area) for dispute. Google’s dispute process has tightened in 2025, so documentation and quick turnaround are critical.
Yes. Review volume, recency, and rating all factor into your LSA ranking. Businesses with more recent reviews consistently rank higher and pay less per lead. Pairing with the Review and Reputation Engine directly improves your LSA performance.
Yes. Many home services businesses run both. LSAs capture the top of the page for local intent. Google Search Ads capture broader keyword intent. The two channels complement each other when managed together.
Yes. We integrate directly with ServiceTitan, Housecall Pro, Jobber, and the GoHighLevel ecosystem. LSA leads flow into your existing pipeline with clear source tagging.
The dispute process has become less generous. That’s why tight service area settings, precise category selection, and proper lead filtering at setup are critical. The engine is designed to minimize invalid leads from the start, not just dispute them after the fact.
Ready to own the top of local search?
Start with a diagnostic audit. We will map every gap, quantify what it is costing, and show you exactly which systems close it.