Custom Solutions
When the standard library is not enough
Some businesses need a single engine that does not exist yet. Others need a full stack of engines with a team behind them running ads, content, SEO, and everything in between. Custom solutions cover the entire range.
What This Covers
Three ways custom shows up
Custom is not one thing. It is whatever your business needs that the standard engine library does not cover on its own.
Custom Engine Build
A single engine built from scratch to solve a problem that does not map to any standard module. Scoped, priced, built, tested, and documented.
Looks like:
Storm event detection system. Capacity-aware dispatch routing. Insurance documentation workflow. Custom lead scoring model.
Orchestrated Systems
Complex multi-system architectures that require custom integration logic, shared data layers, or cross-engine orchestration beyond standard configurations. When the engines need to talk to each other in ways the standard library doesn't support.
Looks like:
Unified dispatch-to-review pipeline with custom CRM triggers. Multi-location routing with location-specific follow-up logic. Cross-engine reporting dashboards pulling from every system simultaneously.
Managed Execution
Engines plus the team to run them. Momentiv operates as the in-house digital operations team: managing ads, SEO, AEO, content, social, reputation, and reporting on an ongoing basis.
Looks like:
Full lead gen stack with Momentiv running the paid media, managing the creative, writing the content, handling the SEO, and reporting monthly on what every dollar produced.
Signals
When to consider a custom solution
Unique workflow
Your business has a process that does not map to any standard module.
Systems need connecting
Tools work independently but need to share data and trigger actions across platforms.
No one to run it
The engines are the right solution but your team does not have the bandwidth to manage the execution.
Competitive advantage
What makes your business different deserves a system that protects and scales that advantage.
Investment
How pricing works
Fixed-price proposals
Every custom engagement gets a fixed-price proposal after the design phase. No hourly billing. No scope creep. You know exactly what you are getting and what it costs before any build work begins.
Managed execution is retainer-based
When Momentiv is running the operation, the engagement is structured as a monthly retainer with defined deliverables, reporting cadence, and clear ownership of what gets done every month. No ambiguity about what you are paying for.
Process
The build process
Five steps from problem to deployed system. Managed execution adds ongoing monthly reviews and optimization after step five.
Problem Definition
We document the exact problem, the desired outcome, the constraints, and the success criteria.
Design and Scoping
We architect the solution, map integrations, define the data model, and produce a fixed-price proposal.
Build
We develop the engines, integrating with your existing systems and testing against your actual data.
Testing and Deployment
We validate every workflow, edge case, and integration point before going live in your environment.
Launch and Operate
Systems go live. For managed execution, Momentiv stays in the seat: running, optimizing, and reporting every month.
Illustrative
The kind of problems this solves
These are illustrative scenarios, not case studies. They represent the range of what custom solutions cover.
Storm event detection and activation
Monitors weather data across service areas. When hail or wind events trigger, automatically activates outbound campaigns, adjusts ad spend, and alerts the sales team with affected neighborhoods.
Full-stack lead gen with managed execution
Lead Generation, Ad Creative, and Local Demand engines installed as one system. Momentiv runs the paid media, manages creative rotation, handles SEO and content, and reports monthly on cost per booked job.
Commercial lead routing and qualification
Separates commercial and residential inquiries at point of entry. Routes commercial leads through a different qualification and follow-up path with appropriate response timing and collateral.
Insurance documentation workflow
Structures the documentation process from initial assessment through completion. Auto-generates reports, tracks photo requirements, and maintains a timeline that satisfies adjuster expectations.
Seasonal demand system with content and SEO
Seasonal Campaigns, Reactivation, and Neighborhood Farming engines bundled with ongoing content creation, local SEO management, and social media execution across the full calendar year.
Capacity-aware dispatch routing
Connects scheduling data with technician skill profiles and geographic zones. Routes new bookings to optimize drive time, match job complexity to experience level, and balance daily workload.
Have a problem that needs its own solution?
Start with a conversation. We will scope the problem together and determine the right path: a custom engine, a multi-engine stack, or a fully managed engagement.
Book a Strategy Call→