Marketing Engine
Reputation Content Engine
Positive reviews come in. Social content and website testimonials go out. Automatically. No content creation from scratch. No owner sitting down to write posts. Every good review becomes a marketing asset without adding a task to anyone’s plate.
$2,500 setup / $800 per month operated by Momentiv
The Problem
The Gap
You got 6 five-star reviews last month. They’re sitting on Google. Nobody turned them into social posts. Nobody added them to the website. Your Instagram hasn’t been updated in 3 weeks. Your Facebook page has a cover photo from 2023. The content exists. It’s just trapped on a platform where only people who are already searching for you will see it. Meanwhile, your competitors are posting weekly because someone on their team figured out how to repurpose reviews. You don’t have that person.
The Math
What Unused Reviews Cost
of consumers read online reviews before making a purchase decision
Your reviews are your most powerful marketing content. But most of their value is locked on Google where only active searchers see them. Amplifying them across social and your website multiplies their reach.
Source: BrightLocal, 2025
increase in conversion rates when reviews are displayed on websites
Testimonials on your website aren’t decoration. They measurably increase the percentage of visitors who take action. The content already exists in your review profile. It just needs to be formatted and placed.
Source: SocialPilot / WiserNotify
of marketing executives say word-of-mouth is the most effective form of marketing
Reviews are word-of-mouth at scale. But only when they’re amplified beyond the review platform. The Reputation Content Engine turns each review into multiple content assets that reach audiences who would never have seen the original.
Source: McKinsey / Invesp
The Fix
The System
Every new 4 or 5-star review triggers an AI-generated social post draft, a formatted website testimonial, and optional before/after content. Drafts are delivered to you for one-click approval before posting.
What We Build
New review monitoring trigger that fires when a new 4 or 5-star review is received
AI-generated social post draft from the review content (Facebook, Instagram, Google Business)
Website testimonial copy formatted for easy placement on the business website
Optional before/after framing template when job photo assets are available
Content draft delivery to owner via preferred channel for review and one-click approval
Requirements
Required Inputs and Fit
What we need from you
Google Business Profile access (and any other review platforms you use)
Social media account access or confirmation of who handles posting
Brand guidelines: logo, colors, fonts, tone of voice
Any existing testimonial or social templates you like
Preferred delivery method for draft approval (text, email, Slack)
Job photo archive if available (for before/after content)
Who this is for
Built for owner-led home services businesses getting positive reviews but not using them as marketing assets. If your social media is inactive because content creation takes too much time and your website has no testimonials despite dozens of reviews on Google, this engine closes that gap.
Implementation
Implementation and Ongoing Operations
This engine is a single-tier build. It begins with a custom Launch Sprint and transitions immediately into a monthly operations retainer.
$2,500 setup fee
$800 per month operated by Momentiv
The Management Retainer
Systems break when they are abandoned. Your setup fee covers the custom build. From there, this engine is maintained through a monthly operations retainer. We handle the optimization, the reporting, and the technical oversight so you can focus on running your crews. All engine installations begin with a 90-day initial commitment to ensure baseline stability.
Outcomes
How We Measure Success
Content drafts generated per month
Volume of marketing assets created from incoming reviews
Owner approval rate
How well generated content matches your brand and voice
Social post frequency before and after
Activity improvement on your social channels
Engagement rate on review-repurposed content vs. original content
Performance comparison
Complementary Systems
Pairs Well With
Review and Reputation Engine
The Review Engine generates the reviews. The Reputation Content Engine turns them into marketing assets. Together they create a loop from completed job to public proof to social amplification.
Seasonal Campaigns Engine
Review-sourced content can be incorporated into seasonal outreach for social proof that reinforces the campaign message.
Referral Engine
Social content featuring real customer reviews primes your audience for referral asks. Visibility builds the trust that makes referrals natural.
Common Questions
Frequently Asked Questions
No. The AI generates social post drafts and testimonial copy from the review content. You review and approve before anything posts. If you want to add a personal note or adjust the tone, you can. But the draft is ready to go as-is.
Typically within 24 hours of a new 4 or 5-star review being detected. The system monitors your review platforms continuously and generates drafts as reviews come in.
Yes. The system generates content that works across any social platform. During setup we configure which platforms you want drafts formatted for. Google Business Profile posts, LinkedIn, and other channels are all supported.
The system works without photos. Before/after framing is an optional enhancement that makes the content stronger when job photos are available. If you start capturing photos from job sites, the content quality improves automatically.
The content system integrates with your review platforms (Google Business Profile, etc.) rather than your CRM. When paired with the Review and Reputation Engine, the two share the same monitoring infrastructure.
Full control. Nothing posts without your approval. Drafts are delivered to you via your preferred channel (text, email, Slack) and you approve, edit, or reject each one before it goes live.
No. The drafts reference specific details from the review: the service performed, the customer’s words, and the outcome. Each post is unique because each review is unique. The AI extracts what matters and formats it for social, not the other way around.
Ready to turn every great review into a marketing asset?
Start with a diagnostic audit. We will map every gap, quantify what it is costing, and show you exactly which systems close it.