Marketing Engine
Seasonal Campaigns Engine
Before every relevant season, outreach fires automatically to your past customer list and warm leads. AC maintenance before summer. Heating tune-ups before the first cold snap. Roof inspections before spring storm season. Set it once during onboarding. Every year it runs.
$2,500 setup / $800 per month operated by Momentiv
The Problem
The Gap
It’s May. Summer is three weeks away. Your competitors sent AC tune-up reminders to their customer lists in April. You’re just now thinking about it. By the time your campaign goes out, half your past customers already scheduled their maintenance with someone who reached out first. This happens every season, every year. Not because you don’t know the seasons are coming. Because there’s no system to act on it.
The Math
What Late Seasonal Outreach Costs
probability of selling to an existing customer vs. 5–20% for a new prospect
Your past customers are 3 to 14 times more likely to buy than a cold lead. Seasonal outreach to your existing list is the highest-conversion, lowest-cost campaign you can run. And most home services businesses don’t run it at all.
increase in “AC repair” searches from February to July
Seasonal demand isn’t a surprise. It follows the same pattern every year. The businesses that win aren’t reacting when demand spikes. They’re reaching out to past customers weeks before the spike hits.
higher click-through rate on seasonal promotions during peak timing windows
Seasonal messaging sent at the right time converts at significantly higher rates than generic outreach. A “Beat the Summer Rush” campaign in April outperforms the same message in July because the timing matches the intent.
Source: Contractor 2020, 2025
The Fix
The System
A seasonal campaign calendar configured during onboarding with service-type-specific triggers. Pre-season outreach fires to past customers and warm leads with relevant offers, and books directly into your schedule.
What We Build
Seasonal campaign calendar configured during onboarding with service-type-specific triggers
Pre-season outreach to past customers and active leads with relevant seasonal messaging
Service-specific campaign variants (HVAC maintenance, winterization, roof inspection, etc.)
Booking handoff integration so responses convert directly to scheduled appointments
Campaign performance reporting: sends, responses, booked jobs, and revenue per seasonal campaign
Requirements
Required Inputs and Fit
What we need from you
Past customer list segmented by service type
Seasonal calendar: which services are seasonal and when the pre-season window opens
Seasonal offers, pricing, or maintenance packages for each campaign
CRM or field service management access for booking handoff
Messaging tone and any brand guidelines
Compliance and opt-out requirements
Who this is for
Built for owner-led home services businesses that scramble to put together seasonal promotions at the last minute every year. If past customers aren’t being contacted before busy season and revenue consistently ramps too slowly because outreach starts too late, this engine fixes the timing.
Implementation
Implementation and Ongoing Operations
This engine is a single-tier build. It begins with a custom Launch Sprint and transitions immediately into a monthly operations retainer.
$2,500 setup fee
$800 per month operated by Momentiv
The Management Retainer
Systems break when they are abandoned. Your setup fee covers the custom build. From there, this engine is maintained through a monthly operations retainer. We handle the optimization, the reporting, and the technical oversight so you can focus on running your crews. All engine installations begin with a 90-day initial commitment to ensure baseline stability.
Outcomes
How We Measure Success
Outreach sent per campaign vs. opt-outs
Volume and list health
Response rate by seasonal campaign and service type
Which messages drive action
Booked jobs per campaign
Revenue directly attributable to the outreach
Revenue generated per seasonal campaign
Dollar value proving the system works
Complementary Systems
Pairs Well With
Customer Reactivation Engine
Seasonal campaigns target timing. Reactivation campaigns target inactivity. Together they cover every angle of past-customer outreach.
Weather Engine
Seasonal campaigns run on a calendar. The Weather Engine triggers on actual forecast data. The two complement each other: planned outreach plus reactive outreach.
Stale Lead Revival Engine
Seasonal offers anchored to revival messaging convert stale leads at higher rates than generic check-ins.
Common Questions
Frequently Asked Questions
Typically 3 to 6 weeks before the peak window. An AC tune-up campaign fires in April before summer demand hits. A heating inspection campaign fires in September before the first cold snap. Timing is configured during setup based on your trade and market.
Yes. Each service type gets its own campaign variant with messaging, timing, and offers specific to that seasonal window. An HVAC business might run AC tune-ups in spring and furnace inspections in fall. A roofing company might run storm prep in spring and gutter cleaning in fall.
No. That’s the point. The seasonal calendar is configured once during onboarding. Each year the campaigns fire automatically on schedule. We update messaging and offers as part of the monthly retainer, but the system runs without you rebuilding it from scratch.
Yes. We integrate directly with ServiceTitan, Housecall Pro, Jobber, and the GoHighLevel ecosystem. Responses from seasonal campaigns flow directly into your scheduling pipeline.
We’ll help you define them during the Launch Sprint. Most trades have natural seasonal services that can be packaged as offers: tune-ups, inspections, preventive maintenance, winterization. We configure the messaging around whatever you already offer or help you create something new.
Every campaign is tracked end to end: sends, opens, responses, and booked jobs. The monthly retainer includes performance reporting that shows exactly how much revenue each seasonal campaign generated.
Yes. The Seasonal Campaigns Engine runs on a predictable calendar. The Weather Engine triggers on actual forecast data. A pre-summer AC campaign might fire in April (seasonal), and a heat wave outreach might fire in June when temperatures spike (weather-triggered). The two don’t conflict. They complement each other.
Ready to stop scrambling before every busy season?
Start with a diagnostic audit. We will map every gap, quantify what it is costing, and show you exactly which systems close it.