Operations Engine
Customer Reactivation Engine
New jobs from the customer list you already own. Seasonal maintenance campaigns, post-job follow-up flows, and win-back sequences for customers who haven’t called in 12 months. Revenue you don’t need to buy from an ad platform.
$2,500 setup / $800 per month operated by Momentiv
The Problem
The Gap
You have 800 past customers in your CRM. Every one of them trusted you with a job, paid you, and moved on. Zero of them heard from you before this summer’s AC season started. Half of them scheduled a tune-up with your competitor because that competitor sent a text in April. The most profitable leads your business will ever generate are already in your database. Nobody is reaching out to them.
The Math
What Ignoring Past Customers Costs
more profitable: businesses that prioritize retention over acquisition
Repeat customers cost less to close, spend more per job, and refer at higher rates. The most profitable growth lever for most home services businesses is the customer list they already own.
Source: G2, 2025
more expensive to acquire a new customer than to retain an existing one
Every dollar spent reactivating a past customer goes further than every dollar spent acquiring a new one. Reactivation campaigns consistently deliver the lowest cost per booked job of any channel.
Source: Harvard Business Review
more likely to become repeat customers: callers vs. web leads
Customers who originally came through a phone call convert to repeat business at higher rates than those acquired through web forms. Your phone-sourced customer list is your highest-value reactivation asset.
Source: Forrester
The Fix
The System
Seasonal maintenance campaigns, post-job follow-up flows, and win-back sequences fire automatically based on service type, last job date, and customer segment. Past customers come back before they search for a competitor.
What We Build
Seasonal maintenance campaigns (HVAC tune-ups, roof inspections, and other seasonal triggers)
Post-job follow-up flows: care tips, review request, and referral prompt in sequence
Win-back sequences for customers inactive 12 or more months
List hygiene and basic segmentation (service type, last job date, zip code)
At-a-glance results dashboard: sends, replies, and booked outcomes per campaign
Compliance-safe opt-out controls and messaging frequency caps
Requirements
Required Inputs and Fit
What we need from you
Full past customer list export (name, phone, email, service type, last job date, zip)
CRM or field service management access for ongoing list updates
Seasonal offers or maintenance packages you want to promote
Messaging preferences and any brand guidelines
Opt-out and compliance requirements for your state
Definition of “inactive” for your business (6 months, 12 months, etc.)
Who this is for
Built for owner-led home services businesses sitting on a past customer list with zero active outreach system. If your business relies almost entirely on new leads with no repeat revenue strategy, this engine turns the customers you’ve already won into a recurring revenue channel.
Implementation
Implementation and Ongoing Operations
This engine is a single-tier build. It begins with a custom Launch Sprint and transitions immediately into a monthly operations retainer.
$2,500 setup fee
$800 per month operated by Momentiv
The Management Retainer
Systems break when they are abandoned. Your setup fee covers the custom build. From there, this engine is maintained through a monthly operations retainer. We handle the optimization, the reporting, and the technical oversight so you can focus on running your crews. All engine installations begin with a 90-day initial commitment to ensure baseline stability.
Outcomes
How We Measure Success
Booked jobs from past customers per campaign
The number that proves the engine is working
Reply rate and conversion rate by campaign type
Which messages and offers drive action
Unsubscribe rate
Health indicator for messaging quality and frequency
Revenue generated per campaign
Dollar value directly tied to reactivation outreach
Complementary Systems
Pairs Well With
Review and Reputation Engine
Past customers who come back for a second job are ideal candidates for a review request. The reactivation creates the opportunity; the review engine captures it.
Follow-Up Engine
Reactivated customers who express interest but don’t immediately book enter a structured follow-up sequence.
Seasonal Campaigns Engine
Complements reactivation by adding weather-triggered and calendar-based outreach on top of customer-specific win-back sequences.
Referral Engine
Reactivated customers who have a great second experience are the highest-probability referral candidates.
Common Questions
Frequently Asked Questions
We work with lists of any age. The win-back sequences are designed for customers inactive 12+ months. If your list hasn’t been touched in years, a revival campaign can still generate meaningful results. The key requirement is that the contacts opted in to receive communication from your business.
No. The messaging is personalized to the service they originally hired you for and timed to seasonal relevance. A past HVAC customer getting a maintenance reminder before summer doesn’t feel like spam. It feels like a business that remembers them.
Yes. We integrate directly with ServiceTitan, Housecall Pro, Jobber, and the GoHighLevel ecosystem. The engine pulls customer data from your existing system and logs all campaign activity back into it.
List hygiene is part of the setup process. We clean, deduplicate, and segment your data during the Launch Sprint. Even partial records (name and phone, no email) can be included in SMS-based campaigns.
Yes. Campaigns are segmented by service type, last job date, and zip code. An HVAC customer gets a tune-up reminder. A roofing customer gets an inspection offer. A plumbing customer gets a winterization prompt. Each campaign matches the service and the season.
Most businesses see booked jobs from the first campaign within the first 30 days. Win-back sequences for long-inactive customers may take 60 to 90 days to generate meaningful volume, but the cost per booked job is consistently lower than any paid acquisition channel.
Opt-out handling is built into every campaign. Customers who unsubscribe are flagged and excluded from future outreach automatically. Messaging frequency caps are configured during setup to protect list health.
Ready to turn your existing customer list into booked jobs?
Start with a diagnostic audit. We will map every gap, quantify what it is costing, and show you exactly which systems close it.