Marketing Engine
Marketing Performance Monitor
Know which marketing channels produce revenue, not just leads. Tag every lead at intake with its source, track the full path from lead to booked to completed job, and calculate cost per closed deal by channel. Stop guessing where marketing money should go.
$3,500 setup / $1,200 per month operated by Momentiv
The Problem
The Gap
Your marketing report says you got 120 leads last month. Your schedule says you booked 30 jobs. Nobody can tell you which of the 120 leads became which of the 30 jobs, or which marketing channel produced them. You’re funding Google Ads, LSAs, and Meta campaigns simultaneously with no way to tell which one is actually producing revenue. Every budget decision is a guess. And the guesses compound.
The Math
What Blind Marketing Spend Costs
more revenue generated by phone calls vs. web leads
Not all leads are equal. Phone calls from search convert at dramatically higher rates and values than form fills from social. Without source-level attribution, you’re treating a $2,000 phone call the same as a $0 form submission that never answers.
Source: BIA/Kelsey / Invoca, 2025
of marketing leaders say demonstrating ROI is their top priority
Everyone wants to prove marketing ROI. Few home services businesses have the infrastructure to actually do it. The gap isn’t desire. It’s the tracking system that connects spend to revenue.
Source: Coalmarch, 2025
cost per lead for home services in most markets
At $100+ per lead, every marketing dollar that can’t be traced to a booked job is an investment with no proof of return. Attribution isn’t a nice-to-have at these rates. It’s the difference between profitable marketing and expensive guessing.
Source: WebFX, 2025
The Fix
The System
Lead source tagging at intake, full-funnel tracking from lead to completed job, cost per closed deal by channel, and a weekly performance summary that tells you exactly where to spend and where to cut.
What We Build
Lead source tagging at intake that automatically identifies and records where every lead originated
Full-funnel tracking: lead received, qualified, estimate sent, booked, completed job
Cost per closed deal calculation by channel (requires ad spend data input)
Channel quality scoring: not just volume, but close rate, average ticket, and complaint rate by source
Weekly marketing performance summary with actionable observations
Requirements
Required Inputs and Fit
What we need from you
List of all active marketing channels and lead sources
Ad spend data by channel (monthly or weekly)
CRM or field service management access for full-funnel tracking from lead to completed job
Google Analytics access (if running web-based campaigns)
Call tracking platform access (if applicable)
Historical lead data for baseline (even 30 to 60 days is useful)
Who this is for
Built for owner-led home services businesses spending across multiple marketing channels with no unified view of what’s actually working. If you’re making budget decisions based on lead volume rather than revenue produced, this engine gives you the data to make those decisions with confidence.
Implementation
Implementation and Ongoing Operations
This engine is a single-tier build. It begins with a custom Launch Sprint and transitions immediately into a monthly operations retainer.
$3,500 setup fee
$1,200 per month operated by Momentiv
The Management Retainer
Systems break when they are abandoned. Your setup fee covers the custom build. From there, this engine is maintained through a monthly operations retainer. We handle the optimization, the reporting, and the technical oversight so you can focus on running your crews. All engine installations begin with a 90-day initial commitment to ensure baseline stability.
Outcomes
How We Measure Success
Cost per lead by channel
What you’re paying for inquiries from each source
Cost per booked job by channel
The number that actually determines ROI
Close rate by channel
Lead quality indicator that separates productive sources from noise
Channel quality trend over time
Improving, stable, or degrading by source
Complementary Systems
Pairs Well With
Lead Generation Engine
The Lead Generation Engine drives the traffic. The Marketing Performance Monitor tracks which traffic produces revenue. Together they create a feedback loop that makes ad spend smarter over time.
Local Demand Engine
LSA performance tracked alongside Google Ads and Meta in a unified view so you can compare cost per booked job across every channel.
Common Questions
Frequently Asked Questions
Not necessarily. If you don’t have call tracking, we can recommend and configure a solution during the Launch Sprint. Call tracking is critical for attribution because the majority of home services leads come through phone calls, not forms.
Even 30 to 60 days of lead data is useful for establishing a baseline. The system gets smarter over time as more data flows through it. Starting with imperfect data is better than waiting for perfect data.
It will give you the data to make that decision with confidence. If a channel is producing leads that don’t close, cost more per booked job than your margin supports, or declining in quality over time, the data will show it clearly. The decision is yours.
Yes. We integrate directly with ServiceTitan, Housecall Pro, Jobber, and the GoHighLevel ecosystem. The full-funnel tracking requires CRM data from lead intake through job completion.
A concise report covering: leads by channel, cost per lead by channel, booked jobs by channel, cost per booked job, and any notable trends or observations. No vanity metrics. No 30-page PDF. Just the numbers that inform your next decision.
Partially. We use dedicated phone numbers or landing page URLs for offline materials so calls and visits from those sources can be tracked. It’s not perfect, but it’s significantly better than guessing.
Google Analytics tracks website behavior. The Marketing Performance Monitor tracks the full journey from ad click to completed job, including phone calls, CRM pipeline stages, and revenue. It answers “which channels produce booked jobs” not just “which channels produce clicks.”
Ready to stop guessing where your marketing money should go?
Start with a diagnostic audit. We will map every gap, quantify what it is costing, and show you exactly which systems close it.