Lead Generation Engine
Lead Generation Engine
A complete inbound lead system that turns search and social traffic into qualified inquiries, tracks every lead from first click to booked job, and automatically follows up until each lead is either scheduled or disqualified.
$4,000 setup / $1,500 per month operated by Momentiv
The Problem
The Gap
You’re running ads but you don’t know which ones produce jobs. You’re getting clicks but they’re landing on your homepage, not a conversion page. You’re generating leads but nobody follows up within the first hour. The pieces exist. The system doesn’t. Every disconnected piece leaks money.
The Math
What Disconnected Lead Gen Costs
of home services consumers who call from search make a purchase
Phone calls from search are the highest-intent leads your business will get. Without call tracking, conversion-optimized landing pages, and instant follow-up, you’re wasting the most valuable traffic you pay for.
Source: Google / LSA, 2025
average cost per lead for standard home services on Google Ads
At those rates, every lead that doesn’t get a fast response, a structured follow-up, and a clear booking path is money you lit on fire. The system behind the ads matters more than the ads themselves.
Source: WebFX, 2025
year-over-year increase in Google Ads cost per conversion for home services
Lead costs are climbing every year. The businesses that win aren’t spending more. They’re converting more of what they already generate through faster response, tighter follow-up, and better tracking.
Source: Google / CAMP Digital, 2025
The Fix
The System
A conversion-focused landing page, Google and Meta campaigns, call and conversion tracking, and an instant follow-up sequence that runs automatically from the moment a lead arrives.
What We Build
Conversion-focused landing page with fast contact paths: call, text, and form
Tracking foundation: GA4, call tracking, and conversion events
Google Search campaign starter set with high-intent keywords and form/call conversions
Meta Lead Ads starter set with local proof angles and lead-quality guardrails
Instant follow-up sequence: confirmation, scheduling link, and reminder
Weekly snapshot report: leads, CPL, booked rate, top ads and keywords
Requirements
Required Inputs and Fit
What we need from you
Service area definition (zip codes, cities, or radius)
Service list with pricing ranges for ad messaging
Ad budget (recommended minimum varies by market, typically $1,500 to $3,000/mo to start)
Google Ads account access (or authorization to create one)
Meta Business Manager access (or authorization to create one)
Photos, logos, and any existing marketing assets for ad creative
Landing page domain or subdomain
Who this is for
Built for owner-led home services businesses that are either not running paid lead generation at all or running ads without conversion tracking, call tracking, or structured follow-up. If you’re spending money on ads and can’t tell which ones produced booked jobs, this engine closes that gap.
Implementation
Implementation and Ongoing Operations
This engine is a single-tier build. It begins with a custom Launch Sprint and transitions immediately into a monthly operations retainer.
$4,000 setup fee
$1,500 per month operated by Momentiv
The Management Retainer
Systems break when they are abandoned. Your setup fee covers the custom build. From there, this engine is maintained through a monthly operations retainer. We handle the optimization, the reporting, and the technical oversight so you can focus on running your crews. All engine installations begin with a 90-day initial commitment to ensure baseline stability.
Outcomes
How We Measure Success
Cost per lead (CPL)
What you’re paying for each inquiry, tracked by channel
Lead-to-booked rate
The percentage of leads that become scheduled jobs
Cost per booked job
The number that actually determines whether ads are profitable
Speed-to-lead and first-contact rate
How fast leads are being contacted after they arrive
Complementary Systems
Pairs Well With
Lead Response Engine
Catches every lead the moment it arrives and runs instant qualification. The Lead Generation Engine drives the traffic. The Lead Response Engine converts it.
Follow-Up Engine
Leads that don’t book on first contact enter a structured multi-touch sequence.
Booking Boost Engine
Gives high-intent prospects a direct path to schedule without waiting for a callback.
Common Questions
Frequently Asked Questions
The recommended minimum varies by market and trade, but most home services businesses need $1,500 to $3,000 per month in ad spend to generate meaningful lead volume. That’s separate from the engine setup and retainer fees. We’ll advise on the right starting budget during the strategy call.
We handle the ad creative. What we need from you is raw material: job photos, your logo, and any existing marketing assets. We build the ad copy, headlines, and creative angles from there.
Google Search campaigns typically start generating leads within the first week of launch. Meta campaigns may take 2 to 3 weeks to optimize as the algorithm learns your audience. Meaningful performance data is usually available within 30 days.
Yes. We integrate directly with ServiceTitan, Housecall Pro, Jobber, and the GoHighLevel ecosystem. Leads flow into your existing pipeline with source attribution so you know exactly where each one came from.
This engine is balanced across cost and quality. The Lead Surge Engine prioritizes volume when your pipeline needs filling fast. The Qualified Lead Engine prioritizes quality when you want to filter for high-margin work only. Start here if you’re not sure which direction you need.
Yes. Full-funnel tracking from first click to booked job is built into the system. You’ll see cost per lead and cost per booked job broken out by channel, campaign, and keyword.
That’s what the monthly retainer covers. We review performance weekly, adjust targeting, swap creative, and optimize based on what’s converting. The system gets smarter over time, not stale.
Ready to build a lead system that actually tracks to booked jobs?
Start with a diagnostic audit. We will map every gap, quantify what it is costing, and show you exactly which systems close it.