Lead Generation Engine
Ad Creative Engine
Turn job photos, customer reviews, and quick clips your team already produces into a structured creative system that feeds Meta ads and retargeting campaigns every week without reinventing content from scratch.
$3,000 setup / $1,200 per month operated by Momentiv
The Problem
The Gap
You launched Meta ads three months ago with four images and two headlines. The same creative has been running since. Performance dropped after week three and nobody changed anything. Your audience has seen the same ad 6 times and they’ve stopped noticing it. The ads aren’t broken. They’re stale. And there’s no system to replace them.
The Math
What Stale Creative Costs
higher conversion rate from retargeting vs. prospecting campaigns
Retargeting site visitors and past leads consistently outperforms cold prospecting. But retargeting with the same stale creative creates fatigue instead of conversions. Fresh creative makes retargeting work.
recommended creative refresh cycle before ad fatigue sets in
Meta’s own data shows that ad frequency above 5 impressions per user starts degrading performance. Refreshing creative every 2 to 4 weeks maintains engagement and keeps cost per lead stable.
higher ROAS from retargeting campaigns vs. prospecting
Retargeting delivers nearly double the return on ad spend compared to cold traffic. The Ad Creative Engine ensures you have fresh content feeding that channel every week instead of running the same images until they stop working.
Source: Focus Digital, 2025
The Fix
The System
A creative intake system for collecting raw material from the field, template packs for consistent ad production, AI-assisted copy variations, and a retargeting infrastructure that keeps your warmest audiences engaged with fresh content.
What We Build
Creative intake system for collecting job photos, before/after shots, reviews, and offers
Template pack (Canva or Figma-compatible) for consistent ads and social posts
AI-assisted copy variations: hooks, offers, and captions with a human approval step
Retargeting setup: site visitors, social engagers, and lead list audiences
Advantage+ campaign structure and performance guardrails
Weekly creative performance snapshot: what’s working, what’s fatiguing, what to test next
Requirements
Required Inputs and Fit
What we need from you
Meta Business Manager access
Job photo archive or a commitment to consistently capture and share job photos
Logo, brand colors, and any existing brand guidelines
Website access for retargeting pixel installation
Current ad creative (if any) so we can assess what’s working and what’s stale
Ad budget for retargeting (can be relatively low, $500 to $1,500/mo)
Who this is for
Built for owner-led home services businesses running Meta ads with inconsistent, stale, or generic creative and no retargeting campaign in place. If your ad performance has plateaued and nobody is testing new angles or refreshing content, this engine builds the system your ads are missing.
Implementation
Implementation and Ongoing Operations
This engine is a single-tier build. It begins with a custom Launch Sprint and transitions immediately into a monthly operations retainer.
$3,000 setup fee
$1,200 per month operated by Momentiv
The Management Retainer
Systems break when they are abandoned. Your setup fee covers the custom build. From there, this engine is maintained through a monthly operations retainer. We handle the optimization, the reporting, and the technical oversight so you can focus on running your crews. All engine installations begin with a 90-day initial commitment to ensure baseline stability.
Outcomes
How We Measure Success
Cost per lead and cost per booked job
When paired with outcome tracking
Retargeting reach frequency and click-through rate
Health of the warm audience channel
Creative fatigue indicators
Performance drop over time by creative variant
Lead quality notes by creative angle and offer type
Which messages attract the right jobs
Complementary Systems
Pairs Well With
Lead Generation Engine
The Lead Generation Engine builds the campaign infrastructure. The Ad Creative Engine feeds it with fresh content weekly so performance doesn’t decay.
Lead Surge Engine
High-volume campaigns burn through creative faster. This engine keeps the content pipeline full so volume doesn’t collapse when ads fatigue.
Qualified Lead Engine
Higher-quality creative attracts higher-quality leads. Testing angles and offers specifically calibrated for your ideal job profile improves lead quality over time.
Common Questions
Frequently Asked Questions
You or your crew need to capture raw material from job sites: before/after shots, progress photos, finished work. It doesn’t need to be professional photography. Phone photos work. We handle the production from there.
That’s fine. We build the template pack and initial creative set from scratch during the Launch Sprint using your job photos, reviews, and brand assets. The system is designed to work from zero.
The system is built around a weekly refresh cycle. New variations are generated from incoming job photos, recent reviews, and seasonal offers. You approve everything before it goes live.
It can replace or layer on top of them. If you have existing campaigns, we audit what’s working and integrate the creative system into your current structure. If you’re starting fresh, we build the campaign infrastructure as part of the setup.
We install the Meta pixel on your website and build custom audiences from site visitors, social engagers, and your existing lead lists. These warm audiences see fresh, rotating creative instead of the same ad they’ve already ignored.
The creative system itself doesn’t require CRM integration, but when paired with the Lead Generation Engine or Booked Job Engine, leads from these campaigns flow into ServiceTitan, Housecall Pro, Jobber, and the GoHighLevel ecosystem with full attribution.
Retargeting budgets can be relatively small because the audiences are smaller and more targeted. $500 to $1,500 per month is a typical starting range for home services retargeting. We’ll advise on the right budget during the strategy call.
Ready to stop running the same ads until they stop working?
Start with a diagnostic audit. We will map every gap, quantify what it is costing, and show you exactly which systems close it.