Lead Generation Engine
Booked Job Engine
A complete inbound-to-booked system. Leads come in from paid channels, get contacted within minutes, and move into scheduling with persistent follow-up until they are either booked or disqualified. Every dollar of ad spend tracked to an actual booked job.
$5,000 setup / $2,000 per month operated by Momentiv
The Problem
The Gap
You know how many leads you’re getting. You don’t know how many of them turned into booked jobs. Your marketing report says 85 leads last month. Your schedule says you booked 22 jobs. Nobody can explain what happened to the other 63. The gap between “lead” and “booked” is where most marketing budgets go to die.
The Math
What the Lead-to-Booked Gap Costs
lead conversion rate for home services phone calls
Nearly half of all home services phone calls convert when properly handled. If your booked rate is significantly below that, the problem isn’t lead quality. It’s what happens after the lead arrives.
average customer touchpoints before a home services purchase
A single ad click and one phone call isn’t a system. Homeowners need multiple touches before they commit. Without persistent follow-up, the majority of your ad-generated leads will never book.
Source: Google / CAMP Digital, 2025
of sales require five or more follow-ups to close
Your ad spend doesn’t fail at the click. It fails at the follow-up. The Booked Job Engine closes that gap by tracking every lead through every stage from first contact to scheduled appointment.
Source: Invesp
The Fix
The System
Everything in the Lead Generation Engine plus a speed-to-lead layer, multi-touch follow-up, live handoff rules, and booked-outcome tracking that ties every dollar of ad spend to an actual scheduled job.
What We Build
Everything in the Lead Generation Engine: landing page, Google Search, Meta, and tracking
Speed-to-lead layer: instant SMS response and callback task creation within minutes of lead arrival
Multi-touch follow-up sequence over 3 to 10 days across multiple channels
Live handoff rules for warm transfers to the team during business hours
Booked outcome tracking: booked, not serviceable, or spam, tracked at every stage
Weekly booked-job review: full CPL to cost per booked job reporting
Requirements
Required Inputs and Fit
What we need from you
Everything from the Lead Generation Engine requirements
Team coverage schedule (who answers during which hours)
Warm transfer phone number and protocol
Definition of "booked" in your system
Willingness to report booked outcomes weekly (critical for optimization)
Ad budget (typically $3,000 to $5,000/mo minimum for this level of integration)
Who this is for
Built for owner-led home services businesses that want to measure their marketing by the only metric that matters: booked jobs. If you’ve run ads before but never tied spending to actual jobs completed, this engine closes the loop.
Implementation
Implementation and Ongoing Operations
This engine is a single-tier build. It begins with a custom Launch Sprint and transitions immediately into a monthly operations retainer.
$5,000 setup fee
$2,000 per month operated by Momentiv
The Management Retainer
Systems break when they are abandoned. Your setup fee covers the custom build. From there, this engine is maintained through a monthly operations retainer. We handle the optimization, the reporting, and the technical oversight so you can focus on running your crews. All engine installations begin with a 90-day initial commitment to ensure baseline stability.
Outcomes
How We Measure Success
Cost per booked job (CPBJ)
The primary metric. The number that determines whether your ads are profitable.
Lead-to-booked rate
The percentage of leads that become scheduled appointments
Median response time to new leads
Speed-to-lead tracked and optimized weekly
Booked jobs per week from paid channels
Volume of revenue directly attributable to the system
Complementary Systems
Pairs Well With
Lead Response Engine
Adds AI-driven instant response on top of the speed-to-lead layer for 24/7 coverage.
Follow-Up Engine
Extends the multi-touch sequence beyond the Booked Job Engine’s built-in follow-up for leads that need a longer nurture.
Phone Coverage Engine
Ensures every call is answered during high-volume periods when the team is stretched.
Common Questions
Frequently Asked Questions
The Lead Generation Engine builds the ads, landing pages, and tracking. The Booked Job Engine adds the speed-to-lead response, multi-touch follow-up, live handoff rules, and booked-outcome tracking that ties every dollar to a scheduled job. It’s the full system, not just the front end.
Because the build is larger. The Booked Job Engine includes everything in the Lead Generation Engine plus the speed-to-lead infrastructure, follow-up sequences, handoff protocols, and the reporting pipeline that tracks outcomes at every stage.
Yes. This is a critical requirement. The system optimizes based on which leads actually book, not which leads click or call. Without booked outcome data, the optimization loop can’t function. We make reporting simple, but your team needs to log outcomes weekly.
Within minutes of arrival. The speed-to-lead layer fires an instant SMS response and creates a callback task for your team. During business hours, warm transfers route directly to your staff.
Yes. We integrate directly with ServiceTitan, Housecall Pro, Jobber, and the GoHighLevel ecosystem.
That’s what the handoff rules solve. During business hours, leads get warm-transferred to your team. Outside coverage hours, the instant SMS response and follow-up sequence handle the lead automatically. Pairing with the Phone Coverage Engine eliminates gaps entirely.
Yes. The weekly booked-job review shows cost per lead and cost per booked job broken out by Google, Meta, and any other channels running. You’ll know exactly where your money produces jobs and where it doesn’t.
Ready to track every ad dollar to a booked job?
Start with a diagnostic audit. We will map every gap, quantify what it is costing, and show you exactly which systems close it.